Dilema Burgers
Kindred Spirit, a Dubai-based wellness brand, sought a refreshed visual identity that could reflect its spiritual essence while appealing to a modern audience.
Year
2025
Industry
Food & Drink
Scope
Brand Identity
Timeline
2 Weeks
Introduction
Playful Fast Food with a Premium Edge
Dilema Burgers set out to launch with a strong visual identity that could stand out in a crowded market. The vision was clear: a mascot-style logo that felt fun and approachable, while still communicating the quality and care behind their artisanal burgers. The brand needed to capture attention quickly—and leave a lasting impression.
Challanges
Speed Without Sacrificing Craft
The project came with a tight one-week deadline, requiring the full logo and packaging system to be designed and ready for print in record time. The challenge was not only delivering fast, but ensuring the outcome didn’t feel rushed. The identity had to strike a careful balance—playful enough to feel like fast food, yet refined enough to signal premium quality. Every decision, from the mascot design to typography and packaging layout, had to work together seamlessly under time pressure.
Final thoughts
A Brand Built for Immediate Impact
The project came with a tight one-week deadline, requiring the full logo and packaging system to be designed and ready for print in record time. The challenge was not only delivering fast, but ensuring the outcome didn’t feel rushed. The identity had to strike a careful balance—playful enough to feel like fast food, yet refined enough to signal premium quality. Every decision, from the mascot design to typography and packaging layout, had to work together seamlessly under time pressure.
