A One-Woman Studio For Brands With Personality
A One-Woman Studio For Brands With Personality
A One-Woman Studio For Brands With Personality
I help ambitious brands find their voice, shape their story, and bring it to life through thoughtful strategy, distinctive design, and compelling digital experiences.
Design shouldn’t be automated. I blend analog with modern visuals to keep your brand human in a digital world.
The name Orama comes from the Greek word “órama” (ὄραμα), meaning vision or dream - the idea of seeing something before it fully exists and shaping it into a brand that feels clear, cohesive, and expressive in the real world. I’m Sofia, the creative behind Orama Studio, working at the intersection of branding and digital design with a background in illustration that continues to shape a focus on expression, detail, and visual storytelling.
I’ve always been drawn to brands that don’t follow the usual mold — those with contrast, personality, and a strong point of view. That direction evolved into building full brand systems and digital experiences that go beyond aesthetics, blending “pretty” with purposeful to create work that feels dynamic, tactile, and intentional, for brands ready to move beyond the expected and build something unapologetically vibrant.
Featured projects
Approach
A close, collaborative approach designed to turn your bold ideas into thoughtful, lasting results.
A close, collaborative approach designed to turn your bold ideas into thoughtful, lasting results.
Strategy
Strategy is shaped to align with your vision and move your brand forward with clarity. I approach each project through research and insight, making sure every decision supports long-term, sustainable growth.
Concept Development
From visual identity to core messaging, brands are built to create real connection and stand the test of time. Every detail is considered, ensuring consistency across every touchpoint.
Art Direction & Design
When projects call for it, I collaborate with a trusted network of designers and creatives to bring every detail to life - ensuring the final result feels seamless, engaging, and built to perform.
Launch & Impact
Presenting your brand to the world with confidence. Every detail is thoughtfully shaped to elevate your brand in today’s digital landscape.
Strategy
Strategy is shaped to align with your vision and move your brand forward with clarity. I approach each project through research and insight, making sure every decision supports long-term, sustainable growth.
Concept Development
From visual identity to core messaging, brands are built to create real connection and stand the test of time. Every detail is considered, ensuring consistency across every touchpoint.
Art Direction & Design
When projects call for it, I collaborate with a trusted network of designers and creatives to bring every detail to life - ensuring the final result feels seamless, engaging, and built to perform.
Launch & Impact
Presenting your brand to the world with confidence. Every detail is thoughtfully shaped to elevate your brand in today’s digital landscape.
Strategy
Strategy is shaped to align with your vision and move your brand forward with clarity. I approach each project through research and insight, making sure every decision supports long-term, sustainable growth.
Concept Development
From visual identity to core messaging, brands are built to create real connection and stand the test of time. Every detail is considered, ensuring consistency across every touchpoint.
Art Direction & Design
When projects call for it, I collaborate with a trusted network of designers and creatives to bring every detail to life - ensuring the final result feels seamless, engaging, and built to perform.
Launch & Impact
Presenting your brand to the world with confidence. Every detail is thoughtfully shaped to elevate your brand in today’s digital landscape.
I focus on art direction, design, and strategy to create work that connects. Each project is an opportunity to push boundaries - finding the right balance between creativity and functionality.
Services
Brand Strategy
Compass Package
Timeline: 10 Days
A collaborative strategy session that uncovers your brand's purpose, audience and direction before design begins.
Brand Discovery
Positioning
Audience Insights
Messaging
Strategy Roadmap
Logo Design
Signature Package
Timeline: 2 Weeks
A distinctive logo designed to capture the essence of your brand and make a memorable first impression.
Primary Logo
Logo Suite
Logo Guidelines
Primary Colours
Performance Tuning
User Experience
Visual Identity
Canvas Package
Timeline: 3 Weeks
A complete brand identity system designed to communicate your personality, build recognition and support long-term growth.
Brand Strategy
Logo Suite
Typographics System
Brand Guidelines
Visual Language
Web Design
Presence Package
Timeline: 4 Weeks
Creative and cohesive art direction that defines your brand’s visual story. We craft impactful aesthetics that capture attention and inspire engagement.
Responsive Design
SEO Optimization
Launch Support
Conversion Focused
CMS Setup
Brand Strategy
Compass Package
Timeline: 10 Days
A collaborative strategy session that uncovers your brand's purpose, audience and direction before design begins.
Brand Discovery
Positioning
Audience Insights
Messaging
Strategy Roadmap
Logo Design
Signature Package
Timeline: 2 Weeks
A distinctive logo designed to capture the essence of your brand and make a memorable first impression.
Primary Logo
Logo Suite
Logo Guidelines
Primary Colours
Performance Tuning
User Experience
Visual Identity
Canvas Package
Timeline: 3 Weeks
A complete brand identity system designed to communicate your personality, build recognition and support long-term growth.
Brand Strategy
Logo Suite
Typographics System
Brand Guidelines
Visual Language
Web Design
Presence Package
Timeline: 4 Weeks
Creative and cohesive art direction that defines your brand’s visual story. We craft impactful aesthetics that capture attention and inspire engagement.
Responsive Design
SEO Optimization
Launch Support
Conversion Focused
CMS Setup
Client Testimonials
You have been such a great team player through all this, and must say you did the job exceptionally well of bringing our vision of the brand to life. We greatly appreciate the patience and effort you had put into this project, in understanding our thoughts and in delivering better than our expectations truly. The biggest takeaway for us from this brief meetup has been, learning how to provide the right feedback that directly feeds into developing and progressing a project forward. Much appreciated. Thank you Sofia, it was a great pleasure to work with you. and hoping to work with you on our future projects.
Akash D.
Creative Director, Kindred Spirit
Sofia Hadjiosif delivered an exceptional visual identity for our festival, designing the full program, promotional graphics, and product visuals with creativity and precision. She combines strong technical skills in graphic design with excellent communication, adaptability, and problem-solving. Sofia is proactive, flexible, and highly effective, consistently producing high-quality work that elevates our projects.
Alexandros P.
Director, Messolonghi By Locals
Collaborating on our project was delightful. Sofia, translated Messolonghi's landscapes into stunning illustrations on cups, prints, and postcards, creating true works of art. Sofia's attention to detail is remarkable. Working with Sofia was seamless, marked by professionalism and dedication. Highly recommend Sofia for print and digital projects. Thank you, Sofia, for turning our vision into a visual masterpiece and contributing significantly to the cultural promotion of Messolonghi!
Alexandros P
Director, Messolonghi By Locals
Sofia has been instrumental in shaping my business. She is a pleasure to work with—flexible, knowledgeable, and responsive. Her openness to feedback ensures that the final product is always improved. Collaborating with Sofia has been incredibly rewarding, as she effortlessly transforms my ideas about branding, the website, and social media into reality. I wholeheartedly recommend working with her; she not only prioritises the product but also deeply understands what it means to you as a customer.
Erik. S
Director, Volcan Coffee
Very happy with the final design, Sofia is very talented and great at communicating throughout. Couldn't be more thankful.
Emily S.
Creative Director, Animal Action Greece
Client Testimonials
You have been such a great team player through all this, and must say you did the job exceptionally well of bringing our vision of the brand to life. We greatly appreciate the patience and effort you had put into this project, in understanding our thoughts and in delivering better than our expectations truly. The biggest takeaway for us from this brief meetup has been, learning how to provide the right feedback that directly feeds into developing and progressing a project forward. Much appreciated. Thank you Sofia, it was a great pleasure to work with you. and hoping to work with you on our future projects.
Akash D.
Creative Director, Kindred Spirit
Sofia Hadjiosif delivered an exceptional visual identity for our festival, designing the full program, promotional graphics, and product visuals with creativity and precision. She combines strong technical skills in graphic design with excellent communication, adaptability, and problem-solving. Sofia is proactive, flexible, and highly effective, consistently producing high-quality work that elevates our projects.
Alexandros P.
Director, Messolonghi By Locals
Collaborating on our project was delightful. Sofia, translated Messolonghi's landscapes into stunning illustrations on cups, prints, and postcards, creating true works of art. Sofia's attention to detail is remarkable. Working with Sofia was seamless, marked by professionalism and dedication. Highly recommend Sofia for print and digital projects. Thank you, Sofia, for turning our vision into a visual masterpiece and contributing significantly to the cultural promotion of Messolonghi!
Alexandros P
Director, Messolonghi By Locals
Sofia has been instrumental in shaping my business. She is a pleasure to work with—flexible, knowledgeable, and responsive. Her openness to feedback ensures that the final product is always improved. Collaborating with Sofia has been incredibly rewarding, as she effortlessly transforms my ideas about branding, the website, and social media into reality. I wholeheartedly recommend working with her; she not only prioritises the product but also deeply understands what it means to you as a customer.
Erik. S
Director, Volcan Coffee
Very happy with the final design, Sofia is very talented and great at communicating throughout. Couldn't be more thankful.
Emily S.
Creative Director, Animal Action Greece